Starbucks Has Finally Set Foot On Italian Soil

Image credit: Starbucks

The very first Starbucks in Italy has finally been opened. Starbucks’ first Reserve Roastery in Europe has taken over a former post office on the Piazza Cordusio in Milan. Complete with a heated, marble-topped coffee counter, a cocktail bar and a state-of-the-art on-site roastery, this Starbucks branch is unlike any other ones you have visited.

Although coffee beverages will be the main items on the menu, you’ll also be able to find artisanal cocktails and baked goods delivered by Rocco Princi.


Image credit: Starbucks

The Starbucks Reserve Roastery in Milan amounts to 25,000 square-foot in total and at the same time creates 300 new job openings.

Starbucks has been looking into entering the Italian market for a long while now, as early as 1998. The world’s biggest coffee chain will also start rolling out regular cafes all across Italy this year, in hopes of successfully competing with over 57,000 cafes that are brewing in Italy.

Although Starbucks may encounter some difficulty to become a daily choice for Italians, there is a high chance that they will be able to attract the younger crowd.


Image credit: Starbucks

An invite-only gala was held on 6th September and customers have been able to patronise the Reserve Roastery as of the morning of 7th September. The two other Starbucks Reserves are located in Seattle and Shanghai. Moving forward, Starbucks has plans to introduce more of these luxurious cafes to Chicago, New York and Tokyo.

Leave a Comment





LATEST Issue 2018 FREE!
Jun-Jul

sportsandtravelHK_issue52_Jun/Jul-2018.indd